Zephyr
Sales & Marketing

WHAT CAN ZEPHYR DO FOR YOU?

Imagine – the ability to integrate your multiple data sources into one platform that can be used by everyone from the executive team, to Marketing, to Medical Affairs and Commercial teams!

Segmentation and targeting

With a much richer foundation of data and powerful filter controls you can create new segmentation values (and merge in existing ones) and create the perfect target list for your campaign or field initiative.

Multi-channel support

Feed in data from your marketing systems to display and filter on channel responsiveness as a segmentation value. This allows you to focus personal versus non-personal promotional efforts, based on the channels and formats that get the best responses within each segment.

Growth potential

By using treatment volume data in conjunction with market share, influence and payments data, you can get a much better sense of the shape of opportunity in the market and the areas with most growth potential.

Connect strategy and execution

The web and mobile apps work together to allow HQ users to share initiatives with field users on mobile through the list sharing function.

Key Account Management

Support your KAM initiatives by getting a view at account level across your market and the ability to filter and further drill down to investigate what could be driving success or where more efforts might be needed to improve growth.

Integrated data leads to better informed decisions

Connecting Life Sciences data

The Zephyr platform connects multiple data sources relevant to the Physicians and Institutions in the selected therapy area.

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Machine learning-based data linkage

Sophisticated machine learning algorithms regularly link and refresh data connections across massive data volumes.

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Better information, better prioritization

Our cloud-based platform, web and mobile apps save users hours on research time and help focus attention on what really matters.

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KEY FEATURES OF ZEPHYR

INSIGHTS

Zephyr Insights is a regularly updated alerts feed, configured to your business needs and driven by the changing data landscape.

INSIGHTS
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RELATIONSHIP ANALYTICS

Identify new accounts, contacts and opportunities through their connection to research, leadership and treatment community.

RELATIONSHIP ANALYTICS
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PROFILES & SCORES

The Zephyr platform merges data sets to give you curated, 360 degree profiles of Healthcare professionals and Institutions.

PROFILES  & SCORES
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SECTOR APPLICATIONS FOR ZEPHYR

MEDICAL AFFAIRS

Integrated data means improved External Expert engagement and prioritization of the Medical Affairs teams outreach efforts.

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SALES & MARKETING

The Zephyr platform provides a unified view of existing accounts, can identify new targets and help prioritize activities in the field.

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How can Zephyr help your business?