Zephyr Insights is a regularly updated alerts feed, configured to your business needs and driven by the changing data landscape.
Imagine – the ability to integrate your multiple data sources into one platform that can be used by everyone from the executive team, to Marketing, to Medical Affairs and Commercial teams!
With a much richer foundation of data and powerful filter controls you can create new segmentation values (and merge in existing ones) and create the perfect target list for your campaign or field initiative.
Feed in data from your marketing systems to display and filter on channel responsiveness as a segmentation value. This allows you to focus personal versus non-personal promotional efforts, based on the channels and formats that get the best responses within each segment.
By using treatment volume data in conjunction with market share, influence and payments data, you can get a much better sense of the shape of opportunity in the market and the areas with most growth potential.
The web and mobile apps work together to allow HQ users to share initiatives with field users on mobile through the list sharing function.
Support your KAM initiatives by getting a view at account level across your market and the ability to filter and further drill down to investigate what could be driving success or where more efforts might be needed to improve growth.