Zephyr Insights is a regularly updated alerts feed, configured to your business needs and driven by the changing data landscape.
Imagine – the ability to integrate your multiple data sources into one platform that can be used by everyone from the executive team, to Marketing, to Medical Affairs and Commercial teams!
The Zephyr platform merges public and private data to provide you with curated, 360 degree profiles of Healthcare professionals and Institutions. In addition, powerful segmentation tools allow you to filter down on stakeholders most relevant to your business.
Our web and mobile applications are tailored to the scenarios they are used in, at a computer or on the go on mobile.
Collaboration between HQ and field is supported by list creation and sharing functions. Every user is given unique permissions to access the platform which determines what information they can view. For example, data can be ring-fenced by Country, Division, Product line, Department or sales territory.
Zephyr Scores allow you to see the level of activity or prominence of a Healthcare Provider (HCP) or Healthcare Organization (HCO) in comparison to their peers.
How can scores help?
The Research score helps you evaluate the HCP’s research activities in relation to your company’s products.
A physician’s influence score highlights how active they are in leadership roles, guideline authorship, and congress speaking. Open payments data can also be added into this scoring channel.
This score looks at the volume of prescriptions, procedures, sales or claims over time. This score is typically powered by integrating internal sales data with, public data and licensed data.
This score looks at the level of engagement an HCP has with your commercial or medical teams and can be powered by a mix of internal activity tracking data (e.g. Claims data) and open payments data.