Leveraging Technology to Identify Successful MSL-KOL Relationships
The right key opinion leader or KOL identification — with whom medical science liaisons (MSL) communicate and engage — can transform the effectiveness of the medical affairs and field medical teams. The MSL-KOL relationship can be crucial to successful patient outcomes.
Knowing whom to approach and how to connect with them in this ever-changing landscape is central to ensuring that the team can elevate new treatments and improve patient outcomes in a real-world setting. Seeking quality engagements — those that transform the treatment paradigm — and not just quantity of engagements, will be the yardstick by which medical affairs teams are measured in the future.
Watch our webinar to learn about moving the MSL-KOL relationships from perfunctory to powerful. Join the featured speakers in reviewing the importance of KOL Identification and management and learn how to leverage the right technology and tools to create a quality engagement.